Last Updated on 25 July, 2022 by Samuelsson
Since Parler’s creation in 2018, the social media platform has been gaining in popularity, but it was most popular during the 2020 presidential election when it shot to the top of Android and Apple stores. But what is Parler user stats at the moment?
As of the end of November and the beginning of December 2021, Parler got about 1.62 million total visits, which represents a drop of about 8.08% over the last 6 months. However, during its peak period from November 2020 through to January 2021, Parler reported having 15 million total users and about 4 million active users.
We’ll discuss this post under the following subheadings:
- What is Parler?
- History of Parler
- Parler user stats
- Key points to note about Parler
What is Parler?
Parler is a microblogging and social networking platform that was created by a Nevada-based software engineer, John Matze. The platform claims to be open to everybody and supports free speech while allowing the users to determine what and who they want to interact with. The idea is that users on the platforms are in charge of muting and blocking trolls or offensive content.
Parler presents itself as an alternative to mainstream social networks such as Twitter and Facebook. As a result, its usage tends to increase when the mainstream social media platforms ban prominent people or during the period leading up to major political events, such as elections.
For example, the platform experienced a spike in usage around November 2021 when the US had a presidential election. During that period, Parler was the #1 app on the iOS app store for two days. The usage also increased during the BLM of 2020. As a result, many analysts consider it an event-driven app. Nonetheless, with 8.1 million new installs, the app was the 10th most downloaded social media app in 2020.
Some of the prominent people on the Parler platform include Fox Business anchor Maria Bartiromo and the conservative talk show host Dan Bongino (a wildly popular figure on Facebook). In the Journal article, Bongino called the company “a collective middle finger to the tech tyrants.”
The platform has the financial backing of Rebekah Mercer — the daughter of billionaire hedge-fund manager Robert Mercer, who’s seen as a conservative. In a statement issued on Parler, Rebekah Mercer stated her father has no involvement in the social media site. See her statement below:
“John and I started Parler to provide a neutral platform for free speech, as our founders intended, and also to create a social media environment that would protect data privacy. Benjamin Franklin warned us: “Whoever would overthrow the liberty of a nation must begin by subduing the freeness of speech.” The ever-increasing tyranny and hubris of our tech overlords demand that someone lead the fight against data mining, and for the protection of free speech online. That someone is Parler, a beacon to all who value their liberty, free speech, and personal privacy.”
History of Parler
Nevada-based software engineers, John Matze and Jared Thomson founded Parler in August 2018, with the help of Rebekah Mercer. The company’s name was taken from the French word “parler”, which means “to speak”.
Although the platform billed itself as an unbiased and free speech alternative to larger social media platforms, such as Twitter and Facebook, its services were relatively unknown until a December 2018 tweet by commentator and activist Candace Owens brought 40,000 new users to Parler, which caused Parler’s servers to malfunction
As of May 2019, Parler had 100,000 users. But by June 2019, Parler said its user base more than doubled after around 200,000 accounts from Saudi Arabia signed up to the network. Those were mostly supporters of Saudi Arabian Crown Prince Mohammed bin Salman, who migrated from Twitter after alleging they were experiencing censorship on the platform. While Twitter did not acknowledge removing posts by Saudi users that might have triggered the exodus, the company had described as “inauthentic” hundreds of accounts that were pushing the Saudi government’s agenda and had previously deactivated many of them.
Parler experienced a wave of signups in mid-2020 during the build-up to the US presidential election, as well as in days following the election in November 2020. This wave continued into January 2021, especially after Twitter banned the account of the former president, Donald Trump from their platform due to his remarks about the storming of the Capitol. This led Parler to become the top downloaded app on the Apple App Store on January 8.
In fact, on January 8, 2021, Parler saw approximately 210,000 installs globally, which represented a 281% increase from approximately 55,000 on the previous day, according to data from the analytics service Sensor Tower. “In the US alone, the app recorded approximately 182,000 first-time downloads on that January 8, up 355% from about 40,000 downloads the previous day.
However, Parler’s ballooning user base came at a cost. Following the events at the Capitol, Google removed Parler from their Play Store immediately — suspending the app until the developers committed to a moderation and enforcement policy that could handle objectionable content on the platform. Apple also followed suit and removed the app from Apple Store, until potentially it moderates the content on its platform. It got worse for Parler when Amazon Web Services canceled its hosting services on January 10, 2021, causing the entire Parler platform to be completely offline.
Following these events, the founder and CEO John Matze was fired by the company’s board on January 29, 2021, and former Tea Party activist, Mark Meckler, served as interim CEO from February to May 2021. Parler resumed service on February 15, 2021, after moving domain registration to Epik.
In May 2021, Apple accepted a version of the Parler app with added content filters on the Apple App Store. Interest in Parler waned as the month progressed, with data from Sensor Tower showing about two-thirds of new downloads to have occurred in the first five days of the app’s return.
According to data from app analytics firm Sensor Tower provided to Forbes, about 32,000 users downloaded Parler from Apple’s App Store for the first time since it returned to digital shelves on May 17, which is the platform’s worst month since April 2020, when it was downloaded a total of 8,800 times, excluding months it was removed from the App Store. Although those figures don’t represent a full month, the first ten days of January saw around 870,000 new users install the app on Apple devices.
Shortly after returning to the App Store, Parler named George Farmer — a former candidate for the U.K.’s Brexit Party — as its new CEO. According to Farmer, it had taken the network’s team months to “bring Parler back online and return to Apple’s App Store. As of now, Parler is still banned from the Google Play Store. While a presence on Apple’s App Store is the only way to gain access to Apple’s enormous marketplace, Android users have alternatives to Google’s Play Store.
Parler user stats
Parler’s usage tends to spike during political activities and diminishes afterward. The peak of its usage coincided with the U.S election in November 2020, up to January 2021, when Parler reported having 15 million total users and about 4 million active users.
However, the usage has declined since then; as of the end of November and the beginning of December 2021, Parler got about 1.62 million total visits, which represents a drop of about 8.08% over the last 6 months.
Now, let’s take a look at some important user stats.
According to Similarweb, the total visits to Parley.com — via desktop and mobile web — in the last 6 months is 1.62M, which represents about an 8.08% decline over that period. During this period under review, about 3 pages were viewed per visit, and the average visit duration was 00:03:40. The bounce rate, however, is 59.68%.
Sourced from Similarweb
From the chart above, you can see that the total visits as of June 2021 were well over 2 million, but by July 2021, it has declined to less than 2 million. By the end of November, it was somewhere just above the line for 1.5 million.
Visits per country
It seems that most of the visits to the platform are from United States residents. Other top visitors are from the UK, Brazil, Spain, and Israel. Over the period under study, U.S. residents accounted for 79.92% of the total visits, which was up by 4.23% compared to 6 months ago. Visits from the UK accounted for 2.23%, which implies a 34.40% decline. Brazil accounted for 1.99% of the total visits (an increase of 5.15%); Spain accounted for 1.97% (a decrease of 5.38%); Israel accounted for 1.90% (an increase of 26.65%), while the rest of the world accounted for 11.99%. See the pie chart below:
Parler got the majority of its visits from “Direct”(people that directly visit the website), with 81.75% of traffic coming from the channel. The next biggest source of traffic is via Search (internet searches), which accounted for 8.31% of the total traffic. This is followed by Mail, which accounted for 4.09% of the traffic, and Social Media, which accounts for 3.82% of the traffic. Other sources include Referrals and Display.
Sourced from Similarweb
Of the 8.31% traffic from Search, none came from paid keywords. All the traffic from Search is from organic keywords. The top five of those organic keywords that brought free desktop traffic to parler.com are as follows:
- Parler: 63.06% (a decline of 42.80%)
- Parlor: 8.38% (an increase of 34.35%)
- parler login: 2.58% (an increase of 44.13%)
- parler app: 2.32% (an increase of 13.19%)
- parler website: 2.00% (an increase of 26.18%)
Traffic from Referrals came from many different source websites. Of the 2.02% of the traffic that came from Referral, about 65.48% were from underground notes and links to top websites. About 6.18% came from ighome.com, while 3.72% came from citizen free press. Other contributors were amgreatness.com, which accounted for 3.58%, and Wikipedia.com, which contributed 2.65%. Other websites that we don’t mention here contributed 18.4%.
The traffic from Social Media came from various sources, such as YouTube, Facebook, Twitter, Reddit, Odnoklassniki.ru, and others. Of the 3.82% traffic from Social Media, 38.81% came from YouTube, 34.64% came from Facebook, 17.24% came from Twitter, 3.41% came from Reddit, 2.02% came from Odnoklassniki.ru, and 5.88% came from other social media sources. See the chart below:
Parler traffic ranking
When compared to other websites, the traffic to Parler is ranked at number 41970 globally. In the US alone, the traffic is ranked at number 10,722. When only News and Media websites are considered, Parler traffic is ranked at number 749. This is fair for a platform that emerged only 3 years ago.
Key points about Parler
From our discussions so far, these are the key points about Parler and its user stats:
- Parler had about 15 million users as of January 2021, and based on the user profile data, it appears that there were 802 moderators for all those users.
- Even though the platform claimed to have about 15 million total users, the active users were no way near that number — at its peak, there were only about 4 million active users.
- The number of active users has since declined to 1.62 million as of the end of November 2021.
- The platform’s user growth trends often coincided with political events in the U.S. and the choice by major social media platforms to label or remove content from prominent individuals.
- Some of the most active Parler accounts used integrations, such as RSS feeds, to automate content posting to the platform.
- The periods of account creation peaks attracted users from Brazil and Saudi Arabia, plus Qanon accounts in Japanese, and this might have been in response to increased content labeling and removal on Twitter.
- Parler provides users with tools to control whatever they’d rather not see on their profiles or feeds — this way, everyone is free to decide for themselves what they wish to see on their profiles and feeds without being banned by the platform itself.
- The platform’s moderation policies indicated that they primarily moderate based on user reports, rather than proactive mechanisms.